Bubbly Facial Bar
exists for one reason:
better skin for more people
We’re a face-focused team on a mission to make professional skincare accessible, repeatable, and enjoyable—with budget friendly pricing.
From stressed skin
to a skincare movement
Science-led, people-focused, and built to make professional skincare easier to access.
Bubbly Facial Bar started with a very real problem: my skin was stressed… because I was.
After earning four science degrees and spending 18 years in fast-paced healthcare, burnout didn’t just show up in my calendar—it showed up on my face. Constant breakouts, inflammation, and skin insecurity became my not-so-cute side effect of a high-stress career.
I eventually found my way to clearer skin—but not without spending way too much money, time, and trial-and-error along the way. That’s when it clicked: why was effective skincare so complicated, intimidating, and expensive?
So I did what made sense. I combined my love for business, my scientific background, and my healthcare experience to create Bubbly Facial Bar—a space where skincare is effective, affordable, and actually approachable.
And we didn’t stop there.
Turns out, when you simplify skincare for everyone,
good things happen.
Skincare made for real people.
Whether you’re coming in solo or grabbing the gals, you deserve a space for your face that won’t break the bank.
We’re here for the people who want great skin without the pressure, judgment, or luxury markup.
Bubbly Facial Bar was created to simplify skincare, lower the barrier to professional facials, and make glowing something you can actually keep up with—month after month.
things we value
Affordability over exclusivity
Great skin shouldn’t be reserved for a select few. We price our services to be accessible and repeatable—so skincare can be part of your routine, not a once-a-year splurge or a one time gift card your aunt Sandy bought you in 2023.
Effective science backed skincare
Get off google, girl. We focus on what makes skin healthier, clearer, and more resilient over time. No fluff, no guesswork—just thoughtful, results-driven care that your skin can count on.
Skincare made social
Grab your favorite guy or gal and get glowing. Skincare doesn’t have to be serious or solitary. We create spaces where people feel comfortable, connected, and excited to care for their skin—together.
From one location to a growing Treasure Valley brand—powered by people, purpose, and a whole lot of glow.
How Bubbly became… well, bubbly
Bubbly Facial Bar didn’t start as a “one day” idea—it started as a why is skincare so hard and so expensive?
After four science degrees and 18 years in high-stress healthcare, burnout wasn’t just a feeling—it was living rent-free on my face. Clear skin eventually came, but only after an overwhelming, expensive journey that made one thing painfully obvious: there had to be a better way.
so we built it
In April 2023, we found the perfect space in Meridian and did what any slightly unhinged but very determined team would do—we went all in. All hands on deck. Long days, late nights, a whole lot of vision, and just enough caffeine to make it happen. By September 2023, Bubbly Facial Bar officially opened its doors.
And then… the Treasure Valley showed up.
like really showed up
Bubbly quickly became one of the fastest-growing businesses in the area, serving over 6,000 clients by the end of 2025. Turns out people were craving effective skincare that didn’t feel intimidating, overpriced, or lonely.
Just two years after opening our first location, we expanded—bringing Bubbly to Indian Creek Plaza in downtown Caldwell in September 2025. Because creating community within a community is kind of our thing.
and now?
Today, we’re proud to serve a growing client family, including 250+ Bubbly Club members who’ve turned skincare into a regular ritual—and turned facials into a social thing. We love seeing friend groups gather, glow together, and make skincare part of their lives.
With a third location on the way, we’re rounding out the Treasure Valley—touching all corners of this beautiful area and bringing effective, affordable, social skincare to more people who may not have realized that kind of experience was even possible.
back to the beginning
meet the leadership team
OWNER/FOUNDER
CEO
Meet Alicia — the brains, heart, and slightly unhinged dedication behind Bubbly Facial Bar.
She’s a 12x certified permanent makeup artist, paramedical camouflage expert, tiny tattooist, and licensed esthetician with 18 years in the medical field. Translation: she really knows skin.
A lifelong entrepreneur, Alicia has been building businesses since childhood and has grown multiple six-figure companies across multiple industries. She is taking that knowledge and experience into the bubbly brand by blending science, skincare, and a genuine love for people — which is exactly how Bubbly was born.
Originally from Maine, she spent 16 years in Kentucky before moving west in 2020 for mountains, fresh air, and a more aligned lifestyle. Idaho — and the Treasure Valley — quickly became home.
Alicia believes skincare should be effective, affordable, and fun — never intimidating. She created Bubbly to make self-care more accessible, confidence more attainable, and the entire experience welcoming from check-in to check out.
When she’s not building the Bubbly brand, you’ll find her on the trails, going to dinner with close friends, cuddled up with her two dogs, spending time with her husband, or sharing the best of Boise online.
Alicia G.
Director Of Operations
Hi, I’m Monica! While I’m not a Boise native, I moved here as a kid and have had the pleasure of growing up in the Treasure Valley. I come from a background in both healthcare and marketing, which means I’m passionate about creating smooth systems, meaningful client experiences, and a strong brand across all of our locations.
As Director of Operations, my role is to keep Bubbly growing intentionally and operating at its best across every location. I oversee the systems, financial performance, marketing strategy, and day-to-day operations that keep the business moving forward—from revenue and profitability to efficiency, consistency, and the client experience. I love turning big ideas into processes that work, solving problems before they become bigger ones, and helping build a strong foundation for Bubbly’s continued growth.
When I’m not working, you’ll find me on a golf course, trying a new restaurant, traveling the world, working out, soaking up the sunshine on my paddleboard, reading on my kindle, or simply hanging out with my husband, our dog (my first born) and now our baby girl.
Monica W.
Area Director
Hi, I’m Kristin! I’m the Area Director at Bubbly and have called the Treasure Valley home for the past 16 years. I attended Premiere Aesthetics in Meridian and began my journey with Bubbly as an esthetician before stepping into leadership.
As Area Director, I oversee the development, education, and performance of our service providers across all Bubbly locations. I’m passionate about helping our team grow—from onboarding and hands-on training to continued education, coaching, and helping each provider build a successful career. A big part of my role is making sure our standards remain consistent across locations while giving our team the support, accountability, and tools they need to deliver an incredible client experience and reach their professional goals.
Being an esthetician myself gives me a unique perspective as a leader. I understand what it takes to build trust with clients, strengthen consultation and treatment-planning skills, grow a book, and ultimately build a career that is both personally and financially rewarding. I love getting to combine my passion for esthetics with developing the people behind Bubbly.
Outside of work, I love spending time with my husband and our three kids. We enjoy camping, taking mini getaways, or simply hanging out and relaxing together.
Kristin G.
